3.4 Phase 2: Conceptual Design
Once the research and discovery work has provided a clear understanding of the problem space and your target users, the next step is translating those insights into a range of testable concepts for a system architecture and initial, low-fidelity interface designs; validating and honing in on the most successful concepts (eventually narrowing to the single best concept); and finally devising a workable strategy for implementation of the selected direction.
Using quick, low-fidelity drawings helps explore a broader range of potential solutions in less time.
Create an organizational structure for your system’s features and content in ways that are most meaningful to your users.
Collaborating on initial design with subject matter experts and end users reduces risk and rework.
Test early concepts with actual users to gauge effectiveness.
A strategic roadmap provides the team alignment on a plan for implementation.
Break up requirements and conceptual designs into discrete, independently executable pieces.